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Product Launch Checklist

A product launch checklist grouped by time, from three months before launch day to the follow-up after it.

What this tool does

A product launch checklist grouped by time, from three months before launch day to the follow-up after it.

How to use

  1. Work down the list and tick each item as you finish it.
  2. Ticks are saved on this device, in your browser, so they are still there when you come back.

What this checklist covers

The list has 7 groups and 20 items.

  • 3 months before (3 items): Finalize product features; Create launch strategy; Set launch date
  • 2 months before (3 items): Prepare marketing materials; Build landing page; Create demo video
  • 1 month before (3 items): Beta test with users; Fix critical bugs; Write documentation
  • 2 weeks before (3 items): Prepare press release; Contact influencers; Set up analytics
  • 1 week before (3 items): Train support team; Test payment system; Schedule social posts
  • Launch day (3 items): Monitor systems; Engage on social media; Respond to feedback
  • After launch (2 items): Analyze metrics; Iterate on feedback

Tip: Adjust the timing to your own launch date. Ticks are saved on this device.

Limitations

  • This is a general list. It does not cover legal, tax, regulatory or compliance steps your product may need.
  • You can add your own items and remove ones you do not need, but you cannot reword an item or change the order.
  • Ticks are saved only in this browser on this device.

FAQs

Q: Are the time markers fixed?
A: The groups run from 3 months before launch to after launch. They are a suggested order, not a rule. Tick items in whatever order fits your own plan.
Q: Does it fit any kind of product?
A: It is one general list. It does not ask about product type, so skip items that do not apply, such as payments or press.
Q: Does it set my launch date or send reminders?
A: No. It has no dates or reminders. It is a list you tick off.
Q: Are my ticks saved?
A: Yes, in your browser on this device. They are not sent anywhere and do not follow you to another device or browser.

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