What this tool does
A checklist of things to research when evaluating an investment: financials, management, competition, valuation and risk.
How to use
- Work down the list and tick each item as you finish it.
- Ticks are saved on this device, in your browser, so they are still there when you come back.
What this checklist covers
The list has 3 groups and 15 items.
- Financials (5 items): Review financial statements (income, balance sheet, cash flow); Analyze revenue growth trends over several years; Evaluate profit margins and profitability metrics; Assess debt levels and debt-to-equity ratio; Review dividend history and payout sustainability
- Business and market (4 items): Review business model and revenue streams; Analyze competitive landscape and market position; Assess industry trends and growth outlook; Analyze customer concentration and retention
- People, valuation and risk (6 items): Research management team background and track record; Check insider ownership and recent transactions; Evaluate valuation metrics (P/E, P/B, EV/EBITDA); Review analyst ratings and price targets; Look for reported regulatory or legal issues; Identify key risks and potential red flags
Tip: Use it as a prompt for your own research, not as a verdict. Ticks are saved on this device.
Limitations
- This is a general list and not financial advice. It does not tell you what any figure should be or whether to buy, hold or sell.
- The prompts are written for shares in a single company. Funds, bonds, property and other investments need different checks.
- It does not fetch data or compute any ratio. You do the research and the arithmetic elsewhere.
- Ticks are saved only in this browser on this device.
FAQs
- Q: Does the checklist score or rate an investment?
- A: No. It is a list of 15 research prompts with tick boxes. It does no calculation, scoring or ranking, and ticking every item does not mean an investment is sound.
- Q: Is this investment advice?
- A: No. It lists topics to research and says nothing about whether any investment is good or suitable for you. Consider speaking to a licensed adviser.
- Q: Can it be adapted to my industry?
- A: Partly. The starting list is general and the same for everyone, but each section has a box for adding your own checks and you can remove ones that do not apply.
- Q: Are my ticks saved?
- A: Yes, in your browser on this device. They are not sent anywhere and do not follow you to another device or browser.
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